A “Virtual Sales Associate” was showcased briefly by OpenAI, perhaps as something like GPTs: “Enterprises can start to customize these applications [agents?]”. Also, OpenAI may be going after the data inside organizations: “The most valuable data is the data you have in your company. You can imagine us to expand Deep Research to internal information.”

Notes from “Transforming Business through AI”, a joint event by OpenAI, Softbank and Arm:

Deep Research

• Sam Altman Introduces “Deep Research”
  Explains it as a next‐gen AI agent that does multi‐step web searches, reads PDFs/images, and compiles thorough research reports.
  00:53:00

• Josh Tobin’s Live Demo
  00:56:15

  • Sales / Go‐to‐Market Example (preparing partner analysis)
    00:56:50

  • Business Strategy (comparing podcast hosting platforms)
    00:58:46

  • M&A (deep dive on land/power deals)
    01:00:58

  • Marketing (tracking sentiment across media/social)
    01:01:52

  • Scientific Research (summarizing Robotics literature)
    01:03:35

• Enterprise Roadmap / Private Internal Data
  Josh briefly mentions that the next step is giving Deep Research access to an organization’s private/internal data, not just public web searches.
  01:06:00 —

Sales Agent Demo

• Michael’s “Virtual Sales Associate”
  Demonstrates an AI agent that automatically handles inbound leads (researching, emailing, scheduling).
  01:07:15